Examples of the Rule of Three

A good presentation technique is the rule of three.

The rule of three is based on the technique that people tend to remember three things. In oratory it comes up all the time.

Good speeches are peppered with lists with three items

1. “Friends, Romans, Countrymen” – William Shakespeare in Julius Caesar
2. “Blood, sweat and tears” – General Patton
3. Our priorities are “Education, Education, Education” – Prime Minister, Tony Blair

They are used in religion…

1. “Father, Son and Holy Spirit”
2. “Faith, Hope and Charity”

… in Public Safety

1. “Stop, Look and Listen”

… and in the film industry

1. “The good, the bad and the ugly”
2. “Sex, lies and videotape”

Putting it simply if you want your message to be remembered put it into a list of three.

Think about – if there are only three points that I would like to leave my audience with, what would they be? And then use no more than three themes per slide.
Here are more examples of the rule of three.

“Life, liberty, and the pursuit of happiness”
- the American Declaration of Independence

“Government of the people, by the people, for the people”
- the Gettysburg Address

“There are three kinds of lies: lies, damned lies, and statistics”
- Benjamin Disraeli

“This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning”
- Sir Winston Churchill

“Never before in the field of human conflict was so much owed by so many, to so few”
- – Sir Winston Churchill

“There are three principal ways to lose money: wine, women, and engineers. While the first two are more pleasant, the third is by far the more certain.
Baron Rothschild”

“Veni, vidi, vici” (I came, I saw, I conquered) – Julius Caesar

“Unwept, unhonored, unsung”
- Sir Walter Scott

“Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be”
- Gen. Douglas MacArthur

“The rule is: jam tomorrow, and jam yesterday, but never jam today”
- Lewis Carroll. Through the Looking Glass

Do you have any other examples? Please add them into the comments box below.

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Game-changing, Facebook’s live chat widget for your website

Facebook has announced their Messenger chat widget — which turns Messenger into a web-chat solution. If you don’t have chat on your website, but you do have a Facebook page, you can now get web-chat free with a minimum of effort. Over 1 billion people using Facebook Messenger and very easy to integration from your existing facebook page and your website.

Messenger Chat is different
The Messenger chat is a unique chat solution, unlike the traditional web-chat solutions, it isn’t anonymous. People using it have to be logged-in to Facebook and their basic profile, which includes their name, is visible to you. This means you know who you’re talking to, which is quite a revelation when compared to the “random person on the internet” feature of more traditional anonymous web-chat solutions.

 The other unique feature of Messenger Chat is that the conversation is mirrored in your customer’s Messenger app — so they can continue the conversation after they’ve left your website. If you need to take some time to investigate and find an answer to a question, you no longer need to worry that you may lose contact when the client leaves your website.

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My First design competition while studying at University

ISTD: My First design competition while studying at UAL (University of Arts London).

 International Society of Typographic Designers, ISTD, is a professional body run by and for typographers, graphic designers and educators.

The Society has an international membership who share and support its aim to create and inspire interest in all forms of typographic communication.

Working closely with education and industry, ISTD establishes, maintains and promotes typographic standards through the forum of debate and design practice. Membership is awarded to practising designers, educators and graduating students who demonstrate, through the quality of their work, their commitment to achieving the highest possible standard of visual communication.

ISTD was a challenging experience for me, testing my graphic design knowledge, creativity and stressing my thinking conceptually.

The topic I have chosen to do for the competition was Type-Coach which was about typographic awareness. The brief proposes a "Type Coach", a coach which will take a number of the world's leading practising typographers and typographic designers on a tour of the UK and Ireland. Pre-arranged venues will be booked for lectures and workshops. This coach needs to be promoted and needs a visual identity and appropriate publicity. Explore the intrinsic beauty of type.

After understanding the project brief, I have executed the project really well. My thinking process was clear, I thought of a concept and simply designed the branding identity based on scenario that comprehensively depicted the purpose of type coach.

Revivalist is the branding name and the concept is within the name, separating "Reviva-list", list is to represent the lecturers that are participating in the campaign "Type Coach". The idea and purpose of Type Coach is to education students about typography elements and its history. Hence the word Revivalist suited the campaign. A group of lecturers who are trying to revive the conceptual elements of typography and education the student with better understanding about typography.

Below are the branding identity design.

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