Pantone looks to the future for its 2018 “color of the year”. Designers are constantly looking to be recognized for their creative talent in creating that unique concept that will make a trends in the design world. Ultra Violet seem to have a great impact in 2018.
A bold, blue-based purple that evokes the vastness of the cosmos. Pantone calls it, “A dramatically provocative and thoughtful purple shade that communicates originality, ingenuity, and visionary thinking that points us toward the future.”
It comes as no surprise that UltraViolet is a trend to watch out for in 2018. The shade reflects the depth of space, as well as what lies beyond it.
According to Pantone, purples have been historically symbolic of unconventionality and artistic brilliance. Emotionally, Ultra Violet has inspired individuals to explore their unique position in the world and evolve creatively. Ultra Violet is also symbolic of mindfulness and spiritual growth.
If you want to communicate a little mystery and intrigue. Perhaps your brand is screaming out for UltraViolet. Any outer space motif invokes more profound emotions and inspires consumers to oppose the norm. So, you can expect graphic designers to continue this trend this year!
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